Short Course- Consumer Behaviour

Sneak Peek

Understand how consumers think and how to make the most of this information for your business.

There are many ways that an understanding of marketing psychology can be applied to entice people into buying products. Often, consumers are unaware of subtle forms of persuasion. One of the basic ways that marketing psychology has been used includes the positioning of goods in stores.

As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don't undertake; you can expand in areas that interest you most, and skip areas of less interest.

This 20 hour short course covers 6 lessons that help you understand how consumers think and how to ensure this benefits your business' marketing plans and ultimately your bottom line. The topics covered in this short course include what is marketing psychology, who we sell to- understanding the consumer, the psychology of consumer behaviour, market research techniques, where we sell and how we sell- advertising and marketing.

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing.  Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass; you will be able to obtain a "certificate of completion" with your name and completion date on it.

COURSE LESSONS:

The course covers 6 lessons.

LESSON 1 WHAT IS MARKETING PSYCHOLOGY?

• An Overview
• Roles in Marketing Psychology
• Qualifications and Jobs
• Applications of Marketing Psychology
• Myths About Marketing Psychology
• Future Directions

LESSON 2 WHO WE SELL TO - UNDERSTANDING THE CONSUMER

• Principles of Marketing Psychology
• The Buying Process
• Target Market
• Geographic
• Demographics
• Psychographics
• Other Influences on Consumers
• What We Sell

LESSON 3 PSYCHOLOGY OF CONSUMER BEHAVIOUR

• Introduction
• Gestalt Principles of Perception
• The Iceberg Principle
• The Dynamic Principle
• Emotions and Buying Behaviour Response
• The Meaning of Colours

LESSON 4 MARKET RESEARCH TECHNIQUES

• Introduction
• Gathering Data
• Testing Products
• Testing Advertisements
• Market Segmentation

LESSON 5 WHERE WE SELL

• Shops
• How People Purchase Stock Items
• Online
• Tips on Where to Sell

LESSON 6 ADVERTISING AND MARKETING – HOW WE SELL

• Ethics of Advertising and Marketing
  
  FINAL ASSESSMENT
  
  

Features:

• Enrol any time of day or night.
• Start studying immediately or later (as you wish).
• Configure your study sessions at any length and frequency you wish.
• Work through at your own pace.
• Automated self assessment tests pop up at the end of each lesson. You can attempt these as many times as you wish; and each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.
• At the end of the whole course, you are presented with a major automated examination which can be attempted online, anywhere, anytime.
• If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it.

• Help desk -email anytime- emails answered every workday [email protected]

Who is this course for?

• Salesperson
• Marketing staff
• Business owners
• Managers
• Those with interest in psychology and shopping behaviour

Example Pages from the Study Guide