Short Course- Blogging

Sneak Peek

In its simplest form, a blog is a website with a regularly updated set of articles. These articles are generally known as ‘blog posts’, while the person writing the blog is referred to as a ‘blogger’. Anyone can keep a blog, and there is no hard and fast rule about how often a blog should be updated, though there are some expectations based on the blog’s overall purpose.

Have you had an idea that you want to share with people, but you aren't quite sure how to start your blog? This course goes through EVERYTHING you will need to know to start your own blog, promote it and even monetize it.

What's Inside the Course:

LESSON 1 DEFINING YOUR BLOG
Reasons people keep blogs
Developing a purpose for your blog
Example
Review what you have been learning

LESSON 2 RESEARCH YOUR NICHE/BLOG
Naming your blog
Keywords
Categories
Competitor identification
Finding your competitors
Competitor analysis
Points of difference
Identify your audience
Intended audience
Example
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LESSON 3 KEYWORDS
Example
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LESSON 4 DESIGNING YOUR IDEAL POST
Blog analysis
Content analysis
Review what you have been learning

LESSON 5 PRESENTATION OF YOUR BLOG
Improving accessibility
Using images
Review what you have been learning

LESSON 6 BUSINESS BLOGS I
Business blog considerations
Common types of business blog
Review what you have been learning

LESSON 7 BUSINESS BLOGS II
Expanding your blog
Multiple content streams
Review what you have been learning

LESSON 8 INTERMEDIATE BLOGS (FREELANCE BLOGS)
Freelance blogging
Review what you have been learning

LESSON 9 ESTABLISHING SOCIAL MEDIA, FEEDS & NEWSLETTERS
Keeping your audience informed
Review what you have been learning

LESSON 10 MARKETING, BRANDING, AND COMMUNITY BUILDING
Assessing your blog niche
Online communities
Example
Branding
Review what you have been learning
Final assessment