Sneak Peek

Internet Marketing Course- Learn the essentials of digital marketing

Digital internet marketing is a complex and ever changing thing. Gone are the days where competition was minimal and anyone could market their goods and services on the internet with a relatively high chance of success. The internet offers an advantage of being accessible to all; but with everyone using it, it has become a space where competition is high.  The internet is however, the go to place for most people when they are looking to buy things, so despite the competition, it has become a  component in the marketing mix which simply cannot be avoided by most businesses.

This course will enlighten and educate you to become aware of the nature and scope of internet marketing, so that you can make better, and more informed decisions of when, where and how to use the internet for marketing.

The Internet Marketing Course covers the following topics:

LESSON 1 THE SCOPE AND NATURE OF DIGITAL MARKETING

• Digital marketing
• Building, and effectively using, a mailing list
• Lesson 1 additional reading
• Reasons for using digital marketing
• Review what you have been learning

LESSON 2 SEARCH ENGINE OPTIMIZATION

• Keywords
• Search engine optimisation for your website
• Other factors that influence SEO success
• Seo and being successful online
• Lesson 2 additional reading
• Review what you have been learning

LESSON 3 CONTENT MARKETING

• Digital content
• Creating a content strategy
• Designing content
• Identifying customer pain points to provide direction for content marketing
• Lesson 3 additional reading
• Review what you have been learning

LESSON 4 SOCIAL MEDIA MARKETING

• Why social media?
• Social media for business - starting out
• Ways of using social media
• Supporting tools for social media management
• Evaluation and adjustment
• Can influencers really help your business?
• Evaluating social media marketing
• Lesson 4 additional reading
• Skills required to be an effective digital marketer
• Review what you have been learning
  

LESSON 5 WEBSITES AND WEB ADVERTISING

• Websites
• Web advertising
• Monitoring and analytics
• Get the marketing mix right
• Customer focused websites
• The challenge of the marketing mix in a digital world
• Lesson 5 additional reading
• Review what you have been learning
• Final assessment