Event Management- PDF Ebook

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How many people turn up to parties, festivals, cinema openings and other events without really considering just how much planning and organisation has been required to put the event together? The organisation of events is the role of the event manager. An event manager may have that as their specific job or they may do event management as part of their tasks and duties, but either way planning an event can require a lot of organisation and time.

Written by John Mason and staff of ACS Distance Education, the Event Management ebook is 120 pages that details all of the considerations for organising an event. An ideal text for Event Management students, anybody who is new to organising events or even for somebody who may already organise events and just need some ideas for new ways of doing things.

The topics covered in this ebook are detailed below:

TABLE OF CONTENTS
Chapter 1- Scope and nature of Event Management
Definition
Variables
Types of events
The impact of events
Timelines
What is an event worth?
What makes someone a good event manager?

Chapter 2- Developing a concept and planning
The need
Expectation determination
Developing concepts
The stakeholders
Planning processes

Chapter 3- Organising the resources required
Location
Organising physical resources and services
Financial resources
Managing financial resources
Marketing resources
Outsourcing resource requirements

Chapter 4- Catering: Food and Drink
Determining food and beverage needs
Choosing a caterer
Other catering considerations

Chapter 5- Promoting an event
Marketing an event
Case study - Marketing Strategy: use of public parks and gardens for events
Target marketing
How to determine the target
The marketing mix
How to promote a private event
How to promote a public event

Chapter 6- Managing the clientele
Accessibility
Queuing theory
Negative situations
Conflict handling techniques
Dealing with your anger and emotions

Chapter 7- Risk management, legalitites and contingency planning
Planning for the unexpected
Risk analysis
Tools for identifying risks
Negating risk
Contingency planning
Legal issues
Insurance
Security at events

Chapter 8- Delivering the event
Some things to consider before setting-up day
After the event

Chapter 9- Organising celebrations and parties
A children’s party
A wedding
A reunion
A street party

Chapter 10- Organising exhibitions
Guidelines for planning a show or exhibition

Chapter 11- Organising conferences and seminars
Organising a conference

Chapter 12- Working in the events industry
Where to from here?
Education
Job profiles

If you are interested in studying Events Management, ACS Distance Education has an Events Management course.

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