Marketing Psychology- PDF Ebook

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The Marketing Psychology ebook will provide you with an understanding of the psychology behind the consumer decision making process. With 52 pages of insight into marketing psychology and consumer behaviour, this ebook help you understand consumers much more effectively.

Marketing psychology is about understanding people’s purchasing behaviour and applying that understanding to the advertising, marketing and ultimately the selling of products or services.

The types of job roles which someone working in the psychology of marketing may be involved in will often be dictated by the place of employment. For example, a psychologist working at a university may spend a good deal of their time conducting research into buying behaviour. Someone employed by a market research company may spend more time gathering data from questionnaires and analysing the information obtained.

In marketing and in business, it is so important to know all about your customers to so that you can meet their needs and demands and this ebook will explain all about identifying your target market.  Once you understand how consumers think, and who your consumers are, "Marketing Psychology" explains market research techniques, different places where your product may be sold and finally, advertising and marketing techniques.

This ebook is ideal for any marketing student, marketing professional or even a business owner hoping to develop more knowledge on marketing psychology and consumer behaviour.


This ebook covers the following topics:

CHAPTER 1 WHAT IS MARKETING PSYCHOLOGY?
An Overview
Roles in Marketing Psychology
Qualifications and Jobs
Applications of Marketing Psychology
Myths About Marketing Psychology
Future Directions

CHAPTER 2 WHO WE SELL TO - UNDERSTANDING THE CONSUMER
Principles of Marketing Psychology
The Buying Process
Target Market
Geographic
Demographics
Psychographics
Other influences on Consumers
What We Sell

CHAPTER 3 PSYCHOLOGY OF CONSUMER BEHAVIOUR
Introduction
Gestalt Principles of Perception
The Iceberg Principle
The Dynamic Principle
Emotions and Buying Behaviour Response
The Meaning of Colours

CHAPTER 4 MARKET RESEARCH TECHNIQUES
Introduction
Gathering Data
Testing Products
Testing Advertisements
Market Segmentation

CHAPTER 5 WHERE WE SELL
Shops
How People Purchase Stock Items
Online
Tips on Where to Sell

CHAPTER 6 ADVERTISING AND MARKETING- HOW WE SELL
Ethics of Advertising and Marketing

APPENDIX